A new look and feel for the Advertising Week global conferences. This design direction launched with 2019 Advertising Week Europe, and to explain the rules I created a playbook.
But not your usual playbook, (filled with superficial jargon and rules no one wants to follow anyway, no...) this playbook was actually for play. It is set up as a pop-up interactive explanation of the design direction. A physical bound book that you can hold.